Monday, 28 June 2010

Secondary Audience Research

In the main two films that i have looked at in my textual analysis, 'Eden Lake' and 'Orphan' the certificates are a 15 and an 18 due to some violence. I think 15 is a suitable audience as that is a popular age for cinema goers therefore the film will make more money in it's release having a lower certificate as 15 is a popular age for trips to the cinema experience.

As shown in the above information from website, http://www.pearlanddean.com/ the most popular age group for watching Eden lake is 15-24 year olds with 64%.
Also, the Horror, Drama, 'Orphan' has 48% of 15-24 year olds going to see the film. Although it has 25% for people aged 45+, with Eden lake only having 8%, i think this is because Orphan is a Horror/Drama and Eden lake is a Horror/Thriller and younger people tend to want the thrill in a horror film, they want to be scared when seeing a horror therefore a Horror/Thriller would be more popular with a younger audience.

For both films, the most popular social class seems to be Lower middle class, this includes Students with grants, Student doctors, bank clerks etc. The skilled working class also has a fairly high percentage in both films. These are skilled manual workers. I would see these two social groups are a good aim for a target audience as they are very sociable and middle class in comparison to the Upper middle class which has a very low percentage in these films, although the films would be suitable for them to watch.
I think i will stick to a certificate of 15 for my film, therefore my target audience can be in the popular 15-24 age range and will also be aimed at the Lower middle class as that seems to work for the two films i have researched.

1 comment:

Nicola Naisbett said...

Good, very detailed. Can you tell me about the impact this will have on what you produce?

Be technical think about the narrative content and the representations offered of certain social groups...how will you consruct these representations?

What about sound and pace etc?